Solarco

The problem

Solarco was expanding their service offering, but their brand hadn't kept up. The visual identity was outdated and inconsistent, which undermined the professional image they needed in a trust-driven market like solar. Their website wasn't built for conversion. Their SEO was barely present. And their Google Ads campaigns were burning budget without delivering returns.

When your brand looks different on your website, your vehicles, your uniforms, and your business cards, potential customers notice. Not in a good way. Solarco needed everything pulled together into one coherent identity, and they needed their digital presence to actually generate leads.

How we tackled it

We looked at the full picture. Solarco's brand needed to work everywhere at once: on a rooftop installer's van, on a website landing page, on a Google search result, and on a business card handed to a homeowner. The brand, the website, and the marketing couldn't be separate projects with separate timelines. They had to be one system.

We also analysed how solar customers search, compare, and decide. Most start with a local Google search. The ones who click need to feel trust within seconds. And the ones who convert need a clear, low-friction path from landing page to quote request.

Our approach

Complete rebranding from logo to vehicle wrap. We designed a new logo and visual identity that reflects Solarco's sustainable mission and expanded services. Then we applied it everywhere: branded workwear, vehicle wraps, business cards, and print materials. The brand now looks the same on the road as it does online. Recognition went up because consistency went up.

A conversion-focused website redesign. Clean design that builds trust immediately. SEO-optimised structure with fast load times and clear call-to-actions on every page. The site is designed around how solar customers make decisions: show the services clearly, answer the common questions upfront, and make requesting a quote as simple as possible.

Ongoing SEO and Google Ads optimisation. This isn't a launch-and-leave project. We work closely with Solarco on an ongoing basis to optimise their organic visibility and paid campaigns. Deep keyword research, content optimisation, and local SEO to reach regional customers. On the ads side: refined targeting, continuous testing, and data-driven adjustments to maximise return on every euro spent.

The result

Solarco now has a brand that works as hard as their installation crews. The identity is consistent from van to website to business card. The site converts because it's built around how solar customers actually decide. And the ongoing SEO and Google Ads partnership keeps the pipeline growing month over month. This is one of our longest-running client relationships, and the results keep compounding.